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FASHION WEDDING MX

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Rachel Jiménez "Aruchel"



Mission


It's about weaving dreams and realities, transforming fabrics into stories that transcend. Each dress is a tribute to the woman who wears it, a reflection of her essence and a bridge to the most meaningful day of her life. With hands that create and a heart that listens, my purpose is to honor the individuality of each bride, weaving together details that speak of love, elegance, and authenticity.


Vision


I imagine a world where bridal design dresses not just bodies, but souls. My vision for Aruchel is to consolidate it as a beacon of inspiration and excellence, where haute couture is the vehicle for telling unique stories. I aspire to cross borders with designs that touch hearts and leave an indelible mark on the fashion world, lighting the way to the future with creativity, passion, and a profound respect for the art of tailoring.


Dedication


Since she was a child, Rachel watched her grandmother transform fabrics into meaningful pieces. That early influence, combined with years of dedication and training, gave her the tools to transform her love of detail into a career. However, her focus hasn't just been perfecting techniques, but also learning to listen, connect, and understand what each woman looks for in a dress that represents one of the most important moments of her life.


Interview

Rachel Jiménez tells us about her experience of winning the "Haute Couture" Award for a Campaign Photography Production for her brand ARUCHEL



Photographic Campaign



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